When I first got it for 1or 2 weeks I thought it didn't work because there's nothing different, but slowly I could feel my skin recover from all the environmental damage and it felt healthy on my skin. Gradually my skin became brighter and lighter. Not just the face but the body too, now I can confidently wear my favorite clothes without worrying about the uneven skin areas. I also didn't need to wear heavy foundation and use only light makeup. In love with Nubest white. will keep on using!!!